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Question: What would be the most effective way to market my dad's company to potential investors?

(Posted by: Roman on 2010-09-02 20:23:05)

My dad is the president of Teuton Resources Corp., a mineral exploration company focused on the golden triangle of north- western British Columbia. Teuton has properties right next to major gold discoveries such as Seabridge Gold's KSM project and Silver Standard's Snowfield project. Teuton is the largest landholder in the prolific area. My dad wants me to start an adwords campaign to get his company out in the open. I've tried in the past but all of my keywords, which are relevant to http:/ / www.teuton.com, come up with low scores, usually around 4/ 10. I need to figure this out but am not sure where to start. Using other advertising options such as Facebook are an option also. Any ideas?

Posted by: Dave Collins on 2010-09-03, 06:22:23

AdWords only works when there is active demand for whatever you're selling. Keywords that are too specific may result in not enough searches. Keywords that are too general will result in wasted money. So what keywords do you see people using to find what you're selling? Also note that Quality Score isn't just based on your keywords, it also factors in the landing page. The main page of your website really won't score highly - it doesn't contain any real content as such.

Posted by: Anne Smith on 2010-09-03, 07:32:21

Hi Roman, You definitely want to leverage the internet to find those people who are most likely to actually invest. I would consider using Social Media certainly to build your online presence. You can use search tools within the social media themselves to pinpoint your demographics. Also there are specific social media platforms dedicated to entrepreneurs, investing and development. Check out E.Factor for example. You can visit bizbuzzweekly.com for tons of helpful blogs. Better yet give me a ring...looks like a very interesting project. 312-386-7501 EXT 113. Thanks, Anne Smith